PPRuNe Forums - View Single Post - BA: financially, when is it no longer worth it?
Old 18th November 2010 | 11:37
  #60 (permalink)  
Too Low Terrain
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Joined: Jan 2003
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From: Phantoms Phorever
Interesting to see that the discussion is always about "could you do this for 25 years...."

Nobody here seems to take into account, that BA will, with all respect, not
exist in 25 years from now on any more, if they do not change things massively.
And these "adjustments" will also be carried by the employees finally!

Why ?
[---reasons deleted due wrong figures--]

I know, predictions in airline business are hard to make, but BA in its
current state is a dying giant....

PS: I think many of the "Majors" are not able any more to generate enough
"fat" in the upturn to cover the losses in the next downturn.
BA is probably one of them.

Last edited by Too Low Terrain; 18th November 2010 at 14:48.
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