There's nothing new about any of it. Anybody who was in the training sector around 2001/02 may remember the name "Pilot Assist". This company famously stated the magic words "job placement" in their glossy brochures and advertising, when in reality they were in a position to offer nothing beyond outsourced PPL training; many of their trainees lost thousands when they went under after a year.
If the training industry was a person it would be diagosed with a chronic antisocial/sociopathic disorder and locked up for its own safety.