In The Air,
There are plenty of other sponsorships which do require a PPL or previous flying experience, it appears that this one does not. Don't spit your dummy out because on this occasion you don't fit the bill. Britannia, and the others performing the selection have probably thought this through.
Best of luck for those who apply for this opportunity.
For those who don't have the relevant degree in basket weaving, crack on with the next one.