High wholesale loads is (from my experience) not a good indication of success though... At Alliance the loads on CNS and HTI (the 2004/5? 2x week services) were almost always full - but that stopped almost as quickly as it began (not sure why - can only assume there was not much $$ in it compared to the mines). That said, it was nice to have 'female' passengers under the age of 65 while it lasted (with the mines and norfolk the main ops back then - they were pretty rare!)