I don't believe the Airlines best interest has been a key factor in alot of decision making.
Other poor decisions would be:
1. APA private equity bid
2. Freight collusion on pricing
3. Denying travel agents commisions
4. Not buying fuel efficient aircraft earlier, when they had the chance (B777)
5. Setting up Australian Airlines only to shut it down
6. Paying tax on behalf of the former CEO
7. Segmenting the airline into individual business units only to amalgamate them again.
8. The confrontation with the engineers over reasonable pay increases.
9. Pay freezes for employees post September 11th & Sars, then backing up with record profits.
10. Not affording employees reasonable career progression to J*, read that take a command at J* & you have to resign from QF.
11. Pulling out of ports like Rome & Paris, telling staff if you can't go daily its not worth servicing the market. Then within 2 years setting up an airline with a fleet of new aircraft.
12. Forcing staff to take annual & long service leave & continue to recruit in a subsidiary.
These are just a few examples of the top of my head.
Admittedly, AJ has inherited alot of issues.
Staff engagement being one of them & they wonder why.