Apparently, Ciao-Fly were saying that they were struggling to compete with another carrier(s) on the Milan Route - probably the new cost airline "BA" ex LHR, Alitalia and Ryanair's route to yet another Milan Airport. These other carriers had reduced their fares to undercut the airline. I can only think that Ryanair would and could have the ability to undercut Ciao's 19 Euros lead in fare.
The interesting thing is that Ciao managed to get 60% load factors in the first few weeks which isn't bad for an airline with now advertising and no (legal) ability to sell tickest in the UK.
It would appear that where 60 irate Italians at Luton last night and a solitary Frenchman trying to get on the Beauvais sector. Monsieur was promptly sorted out by a transfer to eJ and the Italian party were repatriated to Parma courtesy of the Luton Airport and Flightline.
We may not have seen the last of Ciao just yet.