"Qantas is a strong brand. One of the reasons why is because when it is in a tight spot it always comes out on top." (paraphrase)
Thanks to whom? Especially in this case...
Take note Jetstar and other cadetship pushing 'low time pilots make no difference' proponents. How much do you value your brand? How easily could it be destroyed? What are you investing in those people that largely carry that burden?