Agree that some of the reporting has been less than lousy, however we're all very quick to bag the media when in a lot of cases it's those involved in the incident that actually promotes some of the idiot writings.......
...........for instance....yesterday QF Media Management failed to:
1. Brief the media with authority (not Olivia Wirth who is an embarassment)
2. Educate the media by providing proper background -
(i.e. facts, stats, myths - & not threatening to leave them in the dark if they write a bad story or ask a tough question)
3. Deploy and make available credible, professional subject matter experts that can 'guide' journos. Remember, we fly they don't - so the story is written and driven only by what content or actuality is available. Stonewall or feed the media garbage and you get garbage being written.
Good media management starts before any incident happens. By doing these things you actually control the information and therefore influence and control story.
QF does not do it well.
AT
