It's a trap. It's not valuable to you, me or the average Joe in the street now but it soon will be.
The reason being that the content expands to fill the bandwidth. Remember back in the 90s how simple most webpages were? The Hotmail homepage, for example, would have taken an age to load at 56kbps if it were the size it is today. It's a case of provide the capacity and they shall fill it!