I prefer FHM, and noticed an advert in there too.
I say good one. So what if it is a magazine full of Chuckle bumps of delight.
I know ladies read it almost as much as blokes shouldn't be too one sided.
As for the quality of applicant. I bet 99% of people that read the forum have bought, read or glanced at FHM, loaded, Big & Bouncy....... Ok maybe not the last one......much!!!!