I heard almost half of the free free (or 1p) bookings were no shows...
It's not a surprise they used it a lot less this year (can't remenber any of them this year actually whereas they had at least 5 each year in 2007/2008/2009) and MOL finally understood it was a (his) crazy idea. Not surprised either their yields is up as a consequence - o, i thought MOL wanted to sell only totally free air tickets?
