PPRuNe Forums - View Single Post - Definition of 'Yield'
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Old 21st October 2010 | 13:13
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racedo
 
Joined: Nov 2008
Posts: 287
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From: Exit stage right.
So...if an airline operator says "I need to get a yield of £50 a seat to make it work"...what is he looking for????
Think you are assumming that there is a single definition and everybody would sign up to same definition and treat it exactly the same..........its like saying what is the ticket price.

Example would be BA stating its getting a yield of £120 per passenger on LHR-JFK thereby sending a message that others would pick up and decide to go after but given that AF may measure yield in a different way it could mean AF would get a yield of £40 or £180, an extreme example but companies want to hide as much as possible to keep competition away.

Its why when an Airline listed on a couple of Stock Exchanges states different profit figures to each as laws will be different in each country.
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