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"Background noise affects taste of foods"
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14th October 2010 | 11:30
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PAXboy
Paxing All Over The World
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"Background noise affects taste of foods"
Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well as overall flavour, of foods as they were played white noise.
BBC News - Background noise affects taste of foods, research shows
Not a large study but an interesting start. Personally, I dislike the heavy handed seasoning that some of the carriers use.
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