Maybe the market that wants to avoid LAX (and fly in a decent plane halfway across the US)
Main issue will be filling it back.
Who wants to fly SYD/MEL-DFW-ORD/MIA-DFW-BNE-SYD/MEL
when you can fly SYD/MEL-LAX-ORD/MIA-LAX-SYD/MEL
even with the LAX factor.