If our employers take this threat seriously and I`m sure they do, then it should not be beyond the wit of catering and/or purchasing departments to apply the sort of pressure required to get this sort of promotion banned.
By this, I mean pressure on the cigarette MANUFACTURERS. Even though duty frees have gone to a large degree, airlines still carry fags on routes to non-EU destinations as well as the Canaries so we ought to have enough muscle to chop this at source. The bright spark (sorry) who invented this promotion surely had no idea of the potential for danger, so the manufacturers, who have no vested interest in flogging cheap lighters, shouldn`t need too much persuading.
It`s just a matter of getting the Safety Department and Purchasing to hold hands.