PPRuNe Forums - View Single Post - BA Retrojet - Its Happened
View Single Post
Old 6th Oct 2010, 09:47
  #36 (permalink)  
Groundloop
 
Join Date: Aug 1998
Location: London, UK
Posts: 1,995
Likes: 0
Received 2 Likes on 2 Posts
No, I liked it a lot, the concept, how it was done, and what it represented. It was always interesting to see what today's one was, and I think a fair number of others liked it as well and were disappointed at the reaction.
But, as a corporate branding, it was TERRIBLE! I flew into Gatwick once from Boston and, as we taxied past the North Terminal, there was a line up of BA aircraft. Three of them (coincidence?) had the same World Scheme tail. There was an American family sitting behind me. One said "That's a colourful airline - what is it?". The mother replied "I don't know - but it must be Caribbean". That is why it was a complete and utter marketing disaster. Most people, particularly from outside the UK, had absolutely no idea what airline it was.
Groundloop is offline