Surely the biggest mistake in BA's history was Robert Ayling's decision to waste £12 million painting the aircraft so that they looked like something the cat had sicked up.
I totally agree.
Throwing away good advertising space.
What part of the aircraft do you most easily see when at an airport or under a flight path like West London?
In addition this rubbish was plastered on everything, Screensavers, business cards etc etc. A total waste of time and a lot of money but those at the top would not listen.