Fair one. But the overall circumstances were different. Rewind a few years and we had a short sighted recruitment drive obsessed RAF happy to portray Ops as a bit of a party. The Ramses thing was a bit of a one off, intended to show the reporter Clarksonesque. The Army is more firmly entrenched within the Nation's hearts and minds, certainly more than the RAF and the Navy, because the public is constantly exposed to the images of soul sapping land warfare that we haven't seen for decades.
I also said that the reality was different from the perspective, but whether we like it or not, the public perspective IS shaped by, and drawn to the easiest media fodder it is fed. Liam Fox made the point that the public might be more outraged at seeing cuts to those who were grafting the hardest, and the army isbearing the brunt of the fighting.
I meant no slight to any one Service (or element, and we all know how hard the SHF grafts in particular), but generally, the Army always seems to be so much better at fighting its corner in the
PR battle and playing the long game to maximum effect. Coupled to that, it is the best and loudest champion of its own cause.. and that will probably pay dividends next month.