Passengers logging onto the previous airlines website and being transferred to FlyBE's, using established booking methods, still cashing in on the brand awareness of the bought airline etc.
When I book Loganair these days using the flybe website I long for the simplicity and transparency of the BA website. The fares are not all that different but the amount of pointing and clicking complexity to get to my desired result competes with Ryanair. One thing is for sure, if flybe bought CityJet and rebranded with the flybe business model, BA CityFlyer would be the clear winner.
This is counter-intuitive if you think of BA Connect in the regions but London City is a different ball game entirely.
Personally I think the should amass a few hundred Q400's and fly them all around Europe as you can not beat this aircraft on regional routes.
Odd that Jim French is plumping for Embraer jets then?