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EU airlines gamble on no-frills pricing
Edward Wong The New York Times
Monday, August 12, 2002
LONDON The ads in the Underground are as subtle as the barking of a sideshow huckster. "You won't believe your eyes," they scream.
Then come the prices: the equivalent of $107 round-trip to Paris, $154 to Marseille, $201 to Lisbon.
Those tickets on British Airways do not have to be bought in advance, do not require a Saturday night stay - and are as much as 80 percent below comparable fares offered two months ago. On most of the carrier's domestic and European flights, a traveler can walk up to the counter and buy a discounted ticket until seats at those prices sell out.
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