I have to agree that actual "Airmiles" as opposed to a specific airline miles scheme can be quite good and I have had some bargains using Airmiles which I collected (until last month) mainly through our Lloyds TSB duo cards.
Slightly off topic but as Lloyds TSB could not organise the proverbial........ we have fallen out with them due to their sheer and utter incompetence and have closed our accounts so sadly my airmiles will now be pretty low.
Instead of Dubai we have now booked flights to Abu Dhabi (time for a change I think) and booked direct with KLM. Booked cheapest economy ticket. Just phoned KLM to see if I could use any of the miles to upgrade, but I need 26000 to upgrade one ticket one leg.
I think I may be about 95 before I can take advantage of any of my miles