VJ once said all he needs to do is increase the beer price by 5 inr`s and KFA `s debt would disappear.
The same guy once said the production cost of a bottle of beer is INR 5. Rest all is distribution and excise, and a little profit.
There are so many brands of beer looking to enter the market, an increase in INR 5 may lead the beer brand loose market, let alone saving the KFA from debt.. besides attracting attention from Monopolized and Restrictive Trade Practices Commision.