You are correct, I concede. AIC W071/2009 does indeed state that the sole owner of an aeroplane operated on a Permit to Fly may receive remunerated flight training towards a licence, where the sole remuneration is for the provision of the pilot.
But how did the CAA exempt themselves from JAR-FCL 1.125 (b)?:
(b) Flight instruction. An applicant for a PPL(A) shall have completed on aeroplanes, having a certificate of airworthiness issued or accepted by a JAA Member State,......
It would make a lot of sense if the whole topic was re-written in plain English rather than the tortuous Sir Humphrey Appleby language of the AICs and ORS - and without all the confusing cross-references.