Mines bigger than yours!
I dont support the endless "mine's bigger than yours" debates on this thread - but Flybe fares are an interesting item for comment.
I travel for business every week and use Flybe perhaps 4-5 times/month on average.
Flybe fares are def in the "rip off " category in most cases.
I pay an average 130 pounds each way on the SOU -AMS which is usually about 70% full, just today bought a one way Flybe SOU - GLA for next week for 110 pounds.
Flew LGW-AMS earlier this week on BA, 69 pounds all in, including two bags, free food and drink on board. Flybe charge 130 quid and then some for the food drink, bags etc.
Last time into BOH was a month ago one way DUB-BOH 64 euros (full aircraft)
Similar trip with Flybe DUB-SOU three months back was 140 pounds.
Ryanair needs to up its average fares which is one reason why its retrenching to major airports (eg. Barcelona base opened this week Gerona worried)
BOH will be fine. It has runway capacity which is a rare commodity in southern England and in need..
And it has a rich catchment albeit not enough inbound traffic. But thats not really an airport marketing problem, thats a visit britain issue.
FF