Morals Maybe
I suspect from looking at the notes for SHH, that indeed ASW has been good for them. But the last 2 years have been a pig.
I also suspect there is very good potential for the airline, and yes, with some real vision at the top, they are - and could be a really great tidy airline.
Sadly there are not a lot of banks/private equity houses around will to fund any airline right now. Ironically this is set against a back drop of a number of airline reporting very positive figures. (obviously certain ATR operators not included).
My final suspicion would be SHH will make a good decision, they still live in Plymouth!
Cheerio
Shamrogue