BOH has far more potential than SOU. I can't understand how SOU's materplan projection of 6m passengers can EVER be realised. BOH's 3m projection is more achievable though depending on the ability of LCC's to grow there.
But lets face it. BOH to PAD and NTE and LMG and all these tiny airports will only be relying on outbound demand from BOH - no wonder they didn't work. By the way it's not load factors that are a problem at BOH its yield.
It would be a perfect time for easyJet to announce 2 based winter aircraft rising to 4 for the summer. Viable Daily flights can be achieved on smaller A319's (156 seats) to main city airports of GLA, EDI, BFS, AMS, NCE, PMI, FCO, BER, SZG etc etc. In the summer FNC, PMI, MAH, VCE, BOD, LIS, ALM etc etc. easy to make a million with no competition on the main routes.
I have no doubt BOH are talking to easyJet but considering EZY got burnt on KRK and GNB (dipping their toe beyond the successful seasonal GVA route) they are probably more skeptical now. It would require a significant incentive from MAG/BOH to get this in place, but if the deal was right they would take it. They have aircraft. They even have ample crew for the winter. BOH certainly has far more going for it than does DONCASTER, DURHAM, NORWICH, BLACKPOOL, EXETER, NEWQUAY or SOUTHAMPTON.