BOAC...of course you mean the wall street journal.
as a matter of actual flying, we must have a reserve for stopping. landing half way down the runway and going off the end...regardless of the article on braking...is wrong.
even the first third is marginal. so pick your spot for touchdown, not aiming , and hit it, pressing the tires through any water and start the stopping drills...spoilers, reversers and brakes and hold them till you stop (if there is any possibility of going off the end...even if the engines are barking)
in simulators, many pilots cancel reverse too quickly causing a forward thrust/acceleration.
you are paid to be at the top of your game on the worst day of your life...so practice with every landing you make.