If we're not careful this whole thing will replicate the messy mixed messages of the recent election advertising - which lacked focus and did not lock up on the 'perception' of the public.
Our important considerations in running this debate must be:
1. What does it mean to the average punter?
2 What does it mean for "Australian Standards"?
3. How can our pitch create a 'risk' to JQ's image?
The piece to camera grab would simply be.
This is a bad move by Jetstar ........- it jeapodises air safety by slashing safety standards.
- it means the next generation of pilots, cabin crew, and engineers will have to move to Asia and work under third world conditions inc less money and lesser worker's rights.
- it is the tip of the iceberg that will open the way for Jetstar and others to send more and more jobs offshore robbing Australians of job opportunities and shrinking the Australian economy.
The closer grab would be.....................
Would you get into a taxi where the driver does not have a licence, proper training or experience? - Jetstar wants you to do just that with air travel.