Just scanning through some of the earlier threads and have to say that this, from Neptunus Rex, is the best advice I've seen so far.
Invest in a good
PR company and fight fire with fire.
Don't for one moment think that the public cares a tuppeny you-know-what about safety and the superior professional standards of Australian pilots. We 89ers fell into that particular pit. Get a professional
PR company and FOLLOW the expensive advice they give you.