Is anyone else, like me, struggling to understand the point of the "rebranding" exercise to change the font on the aircraft titles? I just can't see what it adds. Branding is about enhancing customers' perception of the business so that it becomes more profitable. This makes no difference whatsoever, particularly when the majority of passengers will board Virgin flights via an airbridge and so not see it anyway.
It smacks of a brands and corporate design department having to do something to justify its continued existence.