My wife works in a call centre for a bank and they have announced they will all get a 100% pay cut (redundancy) with over 300 staff losing their jobs. They are in the Unite Union who have basically washed their hands of them and told them they just have to get on with it.
Makes me think that they are "cherry picking" their fights for maximum media exposure, after all waiting a few more minutes for the phone to be answered when you are renewing your insurance doesn't quite have the same effect as grounding hundreds of flights.