Well, it's all been said. What the heck are they wasting their money on? A slight adjustment? In the middle of a financial meltdown, NO company should be wasting money on a re-brand that isn't a re-brand. Talk about mid-life crisis. Sheesh!
On their web site they state:
We believe we stand out from the crowd, and for this reason we've transformed our livery
OK - so you already stand out from the crowd? Good reason to change it then? This is just marketing junk. I understand about using less paint and less masking, if you do away with the purple edge band, then it's cheaper to do. BUT it was not necessary to do it in the first place!!