Some of us still go 'beyond the call' of duty for our customers, within the line of duty
I am glad to hear that, unfortunately I've not had the pleasure of experiencing this since I've only flown once with BA in the last 8 years or so and the reports I'm hearing do not make me inclined to increase that frequency.
I do feel sorry for people like you, and many of my friends who work for BA, who clearly do care, but there are too many who don't.