I refuse to fly on Ryantheft because of their lack of transparency (being very polite) in pricing. I'm fortunate enough to have the time and money (it's usually not my money!) to be able to use alternatives. I realise that many people are not that fortunate and can't vote with their feet, as the saying goes.
BA are already on my ****list, I am about to add Flybe, and it looks as if BMIBaby could be heading that way too. Problem is, I may end up having to walk everywhere if this carries on!