Carrier of choice
Can only speak for myself, but when deciding (early this year) on my carrier of choice to Oz in oct for daughter's wedding I specifically deselected BA due industry uncertainty.
Normally as a frequent SH, rare LH user, it's not all about cost. I compare carriers based on: departure/destination airfields (distance to drive this end, that end; car parking; ease of access), time of travel both ways, cost.