Litebulbs
Who is this public support we talk of and what is his carrier of choice now?
As I posed the point, may I suggest that - for the most part, they no longer have a carrier of choice. Their choice is the cheapest. For short haul that is certainly the case. I suggest that because I hear people going to airports further away to get a lower fare, not always considering the extra time and costs of getting to the other airport, when the destination is the same!
I'm sure that regular travellers
do have their favourites and BA still have many fans but they are facing the usual competition on all fronts. Short haul by specialists and other legacy carriers; ICT packages and the new independent traveller who eschews all packages; Long haul has discount carriers too and the recession has taken another swipe at all levels. When folks will go from EDI to JFK vis CDG (as per another current thread) and they could also go via AMS or DUB or KEF - just for starters - then any
carrier is going to struggle, not just one like BA with their particular problems.
So, mostly, folks will take price first and everything else second.