Virgin Atlantic in brand identity refresh - Marketing news - Marketing magazine
Joe Ferry, head of design for Virgin Atlantic, said: "It is essential that we set a firm, confident foundation for the future of the Virgin Atlantic brand, one which is relevant in the new commercial environment. It’s critical that we portray and live our differentiating brand values."
I love living my brand values. Money well spent. Oh wait, I meant ****ed up a wall. Argh!
Virgin Atlantic Airways - Popup
Virgin script on the inner side of the aircraft winglets, visible to passengers onboard the plane
Replacing the iconic union jack winglets. Important to have the name of the airline there, just in case granny's gotten on the wrong plane again, silly old girl that she is.
I know I'm harping on about this but it concerns me that they've gone for a "stand out" look by "simplyfying the brand" which is incoherent which explains the last few years at VS.