I think the Hudson landing illustrates how serious the problem of large birds is. If you are unlucky enough to get a large bird in both engines after take off, you'll end up in the Dutch polder or worse!
We are being warned through "notams" of the bird risk. However, there is not much we can do with a warning like that. We are not going to cancel a flight because of the risk, and once you see them it will be almost impossible to avoid.
It is a serious problem and it needs to be addressed.