As an industry, we have to be aware of the noise problems. The operation of certain larger types of helicopter at Battersea inevitably causes most of the problems in the local community - and the communities under the heli routes.
Battersea has its own inherent regulatory problems which require a particular performance profile. That profile adds to noise on take off and landing. And the "residentualising" of areas around the heliport (which were previously industrial) has added to the problems. Much as I might enjoy the smell of burnt A1 - I can assure you that the residents of apartments near the heliport are sick of it and the noise the burners make!
So, if there is to be a future of helicopter landings in London, it will have to be quieter, less intrusive and more community-friendly. Operators, owners, industry body and regulator need to work as one with one aim.