The price is the price the market will bear. If people are willing to pay a high price, the price will stay high. Take ATP Flight School in the US as an example. In the peak of pilot hiring from 2005-2008, their price went up to at least $60,000.00. Now it is back down to $48,000.00. If there were people willing to pay $60,000, then they would not have lowered the price. So part of the problem is the uneducated potential students who fall for the marketing trap of a lot of the flight schools and end up paying more than they had to for a mediocre product.
The other thing students need to understand is just because the price is high does not mean the flight school is "fleecing" the students. I can tell you that most flight schools operate on ridiculously low margins. 10-25% margins are typical profit margins. That is pretty bad, especially when there is no volume (ie little to no flight students).