Whilst BA's reputation has undoubtedly taken a considerable knock, with the end of this saga in sight, there are reasons to be cheerful. Anti-trust immunity with American Airlines and the consequent lifting of restrictions of mutual earn and burn restrictions between AA and BA should bring a lot of traffic to BA. Capacity on BOS, DFW and JFK has already been increased in anticipation of this. Similarly the Iberia merger should bring a lot of feeder traffic from Spain. The LGW and LCY operations are doing well, with signs of long-haul expansion at both.
Hopefully with BASSA's strangehold over the operation diminished, we may see product and operational improvements that have been held back because of BASSA. And not just hot towels in WT+.
With the containment of BASSA being the last of BA's legacy problems, it can now focus on putting its best foot forward and getting out there and competing.