Ian - Shouldn't that picture be more clearly showing an industrial-sized set of booster cables??
NonSAC - Patents are rejected by the hundreds on a daily basis, and it's getter harder to get a patent approved, purely because of the vast number of patents already issued, and the "prior art" reason for rejection. Many companies regularly re-try their applications when they are initially rejected. Then, the companies always face the litigious companies or individuals, who claim, once the item is in production, that the company producing the item, has stolen THEIR idea/s, and infringed THEIR patent/s...