But Air Chief Marshal Sir Stephen Dalton, Britain's top air force officer, delivered a blunt veto from the RAF.
"It's absolutely appalling," he told Reuters.
"It has no provenance, no acceptance and it will enter RAF service with that name over my dead body."
He might not like the name, but there are ways of saying so - and the above is not it. I'm not a great fan of the name for in service use, but I think it kind of works for today, and things like the paw prints across farnborough were witty and clever.
The way he's scorned what is a rather harmless and fun flight test name of Grizzly is IMO "absolutely appalling". Ed S must be mortified. High profile negative
PR for a product entering RAF service. Well done. I fear his ego has overriden what little media training he may have had. What a.....