Moving in the right direction. There are still a lot of costs that can be brought down (CC, MT etc) but, subject to another event out of BAs control, traffic will pick up and things will improve.
BTW, the new fares will have to be sustainable to compete in the SH market. With the new online search engine and other initiatives, there is no reason for these fares to be uncompetetive.
The major issue BA will have to contend with is the rising frustration of the pilots. There are many valid concerns that need to be addressed namely pay, scope and pensions.
Bottomline though is don't write them off yet you 'schaden Fraude' lot. (Excuse spelling).