Say it like it is Boss!
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Grizzly? Not likely, RAF tells A400M bosses.
Quote:
But Air Chief Marshal Sir Stephen Dalton, Britain's top air force officer, delivered a blunt veto from the RAF.
"It's absolutely appalling," he told Reuters.
"It has no provenance, no acceptance and it will enter RAF service with that name over my dead body."
Good. At last, someone who appears to have addressed this cringeworthy marketing exercise before it gets completely out of hand. So, the Airbus suits and snake-oil purveyors fall over themselves/slap each other on the back/buy each other big Cuban cigars (delete as appropriate) satisfied that they've got a 'punchy' (yeah, right...) name for the aircraft.
Question to Airbus: When, exactly, was the decision made to drop the
previously chosen name of the A400M -
Loadmaster?
Surely you can't have 2 names for it, can you? Or is there such a thing as a 'Grizzly Loadmaster?'
