Short term results. BA have lowered their fares that they cant sustain. In the mean time easyJet are about to take on and probably end BA shorthaul all but a few feeder detinations. BA has a long way to go.
How sad for our flag carrier, the airline we should be proud of, the innovator. The airline that can't attract good management. Perhaps our former CEO Babs will take the helm and sort it out.
Good Luck BA- your going to need it.