New Routes
Why do we not fly to KL, Melbourne and Detroit, among others -- because our cabin crew cost 30% more and we can not make a profit on these routes.
Why do ba want to reduce costs with new fleet -- obviously so we can expand and operate to these and many other new routes.
Why do ba want to be a profitable airline -- All departments have an obligation to reduces costs to produce profits, without profits we can not buy the planes we need to operate the new routes.
Simple really. This is the only thing thats driving Willy to cut costs, it not personal, its business.