The SSK is right. If I was a BA shareholder, what would have worried me is why it took BA so long to find ANYONE that would do business with them and WHY?
Given that the natural AA link-up is not going to be allowed in any form that either will want (at this stage) then they had to go somewhere. However, their failure to link with one of the other world class carriers dies, in my view, relegate BA to the second tier of global carriers.
Why could they not find anyone to sign with them?
- Too bossy?
- Too dictatorial?
- Too arrogant?
- Too indebted (pensions and unions)?
- ???