Current debt/equity ratio of 308%, JB would have to ask his roman gods for a miracle for the market to digest more expenditure in an unstable environment.
His predecessor loaded the company with debt and left on a high leaving deluge and hot air for the rest.
As for the name, the Virgin brand has a get out clause,to preserve its shine, for instance, if a business using its brand were to go under, it will do so using a different name. Just check out previous ventures that used the big name and how they were re-branded prior to the big news.