you can increase the pax number every year and in the same time lower the av. fares by 15%, but how long? Until you carry 200 million pax/year completely for free :-)
Total revenue per pax is declining since 2 years: last year by 11%, in 2009 by 6%. That's the only thing counts: revenue/pax.
I know they have terrific success in the past, but in the future they need some fine tuning.
Have you not been following FR for the last 10 years?
Their stated aim has been to reduce air fares !!!!!!!!!!!!!
A statement of intent time and again carried out.
At the same time they have cut out millions of pounds of cost by focusing on charging for bags and going to online checkin removing a need for checkin desks.
As for the fine tuning well lets see they have increased passenger numbers and total revenues year by year and pretty much gained the competitive advantage in low cost yet somehow they NEED fine tuning.
The idiot idea that well you can't rely on past performance is funny as lets face it looking around European aviation industry there is pretty few who you can bet the house on that they will provide growth in the future with ample cash to do so.
It seems that quite a few are sucking on bitter lemons because their desire for FR's demise is not happening anytimesoon.